Improve the customer experience with digital analytics.

Google Analytics gives you the digital analytics tools you need to analyze data from all touchpoints in one place, for a deeper understanding of the customer experience. You can then share the insights that matter with your whole organization.

Over 75% of CLA250 customers are new to Mercedes-Benz. With Google Analytics, we understood this new buyer and their behaviors almost instantly.

Eric Jillard - General Manager, Marketing Services, Mercedes-Benz

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Capabilities

Build a complete picture.

Understand your site and app users to better evaluate the performance of your content, products, and more.

Use the right tools

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Picture everything correctly

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Get insight only Google can give you.

Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.

Connect your digital analytics to results.

Google Analytics is built to work with Google’s media and publisher products so you can use your digital analytics insights to drive real impact.

Make your digital analytics data work for you.

Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.

For Businesses of All Sizes

Solutions for businesses big and small.

Google Analytics offers small business and enterprise solutions to help you see what’s working and fix what’s not.

Website Analytics

Insights to improve your small or medium-sized business - for free.

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Website Analytics 360

A total view of the customer experience, built for the enterprise.

Talk to Sales

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Comprehensive Measurement

Measure the impact your app has on your business.

Mobile apps play an increasingly important role for today’s businesses. No matter how big or how small your apps are, best-in-class app measurement capabilities within Google Analytics can help you achieve your goals and set your business up for success.

SEE ALL FEATURES

Analytics Demo Account

See Analytics in action.

Still not sure if Google Analytics is right for you? Now you can see how it works with the Google Analytics demo account. Try it on for size with data from the Google Merchandise Store and see how easy it is to access features and run reports.

TRY THE DEMO