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Use customer insights to deliver on marketing strategy.

Learn about how Analytics 360 turns data into insights about people and how they
behave—whether they’re online, offline or mobile.

Econsultancy report: The customer experience is written in data.

Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.

Gartner report: Magic Quadrant for Digital Marketing Analytics

As marketing measurement evolves, the right solution becomes key to success. In
this report Gartner positions 11 digital marketing analytics platforms, again
naming Google a leader.

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Use customer insights to deliver on marketing strategy.

Learn about how Analytics 360 turns data into insights about people and how they
behave—whether they’re online, offline or mobile.

Column Card

Econsultancy report: The customer experience is written in data.

Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.

Column Card

Gartner report: Magic Quadrant for Digital Marketing Analytics

As marketing measurement evolves, the right solution becomes key to success. In
this report Gartner positions 11 digital marketing analytics platforms, again
naming Google a leader.

Module Cards

Column Card

Use customer insights to deliver on marketing strategy.

Learn about how Analytics 360 turns data into insights about people and how they
behave—whether they’re online, offline or mobile.

Module Card

Econsultancy report: The customer experience is written in data.

Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.

Build a complete picture

Understand your site and app users to better evaluate the performance of your content, products, and more.

Get insight only Google can give you

Access Google’s proprietary audience data and machine learning capabilities to help get the most out of your data.

Connect your digital analytics to results

Google Analytics is built to work with Google’s media and publisher products so you can use your digital analytics insights to drive real impact.

Make your digital analytics data work for you.

Process and share massive amounts of data quickly with an easy-to-use interface combined with shareable reports.

Module Card

Gartner report: Magic Quadrant for Digital Marketing Analytics

As marketing measurement evolves, the right solution becomes key to success. In
this report Gartner positions 11 digital marketing analytics platforms, again
naming Google a leader.

Row Card

Use customer insights to deliver on marketing strategy.

Learn about how Analytics 360 turns data into insights about people and how they
behave—whether they’re online, offline or mobile.

Econsultancy report: The customer experience is written in data.

Research conducted by Econsultancy in 2017 reveals why and how the most successful brands are putting data at the center of marketing strategy. Learn how leaders integrate data, teams, and tech.

Gartner report: Magic Quadrant for Digital Marketing Analytics

As marketing measurement evolves, the right solution becomes key to success. In
this report Gartner positions 11 digital marketing analytics platforms, again
naming Google a leader.